Congratulations Worthing Herald

We discovered this happy feel-good story, which was printed by The Worthing Herald via Twitter. Let's hope that this is a first positive step towards the media printing good news stories, and that The Worthing Herald becomes a trend-setter! The next positive step is that this story would make the front page!

Back to the story ... Katie Norton, a 15-year-old from Worthing, West Sussex, has been named the St John Ambulance Sussex cadet of the year. Katie had to do a presentation, pitch for a TV soap featuring issues concerning young people and also had to have a uniform inspection and give an interview. Being cadet of the year also means that Katie becomes an ambassador for St John. We reckon that she would also be a strong contender for Dragons' Den !

In the future, she hopes her training will help her in her bid to become a doctor. Katies said: "I think having a first aid qualification is important for anyone. It's very useful and I hope it will help me in my career. "I would encourage young people to sign up as you can meet people of your own age and make friends."

Click here to read this fantastic story in full!

Katie's story proves that not all 15-year olds are trouble! We would like people like Katie to join us in our challenge. If you are interested in joining Let's Rebrand Britain, email us at info@rebrandbritain.co.uk

Thank You Britain

We've approached Richard and Judy to see if they would be interesting in backing us in our campaign: Let's Rebrand Britain. We watched them interview Stephen Fry (whom we have also approached). It is quite clear that Stephen (like us) believes that Britain, is no longer Great Britain in terms of innovation and a whole list of other things. We have been following Stephen on twitter for the past few weeks, and feel sure that he would make a massive difference to this campaign.

Did you see Piers Morgan interview Richard Madeley? So what did you think? Do you think that Richard and Judy would be good to represent Let's Rebrand Britain? We have also asked Stephen Fry and ... the Little Britain team! Keep watching.

If you think we have missed an obvious choice of a good ambassador for Let's Rebrand Britain, please tell us! vicky@rebrandbritain.co.uk

A Happy Story! Credit crunch miracle is born …

If the media refuse to print a happy story, then we will have to tell you the story of one of our clients ...

We are proud to announce the birth of the Air Comfort Centre. We love a happy story to come out of the doom and gloom; so a happy story is what we’ve created.

Mike Higginson, director of Air Comfort Centre, was made redundant after 20 years dedicated service to A.N.Other humidifier business in the area. What makes this story so special is that Mike didn’t sit and grumble, or feel sorry for himself. Instead, he put the plans in place to set up his own business, and what better industry to set up in … One that Mike knows very well - the AIR industry. His next brilliant move was to take a trip to our surgery, full of brand doctors and nurses. And alas! A star was born …

Now our brief was … “We want you to make air conditioning cute!”. Plus Mike does have a obsession with polar bears (don’t ask), so the two went hand-in-hand. We added some orange, to give an all-round warmer, cuter feeling . Mike had the great idea of affiliating with Polar Bears International, and the World Wildlife Fund.

The Air Comfort Centre specialises in:

• Air conditioners
• Air purifiers
• Ceiling fans
• Dehumidifiers
• Evaporation coolers
• Fans
• Fan heaters
• Panel heaters
• Patio heaters
• Storage heaters
• Workshop heaters
• Humidifiers
• Insect killers
• Ozone generators
• Spares: vacuum cleaners, water filters, weather stations, and even illuminated garden knomes!

The Brand Surgery designed the logo, the corporate identity templates, the stationery, signage and web banner. Unfortunately, Mike was already tied into an Indian web company before we could get in. Tsssk. We have heard that the money you save in hiring these companies, does end up in timely frustration with language barriers - even if you do have an English middle-man. So our advice is think carefully before you invest in long-term ’solutions’ with language barriers.

If you have been made redundant, then don’t despair. Most millionaires come out of recessions! Think about setting up a business, and then take a trip to our surgery, where our brand doctors and nurses will ensure your business remains in a healthy state. Call Vicky on 01903 824229 for a friendly no-obligation chat! Or contact us on our CONTACT US (top left-hand grey tab).

Positive British News

It's a tough ol' job trying to find 'good' or 'positive' British news. Have you ever tried typing this into Google? All I could find was news of the G20 which is not particularly ground breaking.

We (at Let's Rebrand Britain) challenge the media to print at least one happy feel-good story on the front page every day. Even better than that - print ONLY good news and funny stories on the cover, so readers have to turn the page to read the bad news. Good news can consist of sport, but only positive stories please (not who has sold who for £x million). We want to see a mixture of positive, feel-good stories about kids, businesses, sport, life would be top. Just do it! You will still sell papers - if you are worried, you could always print "SEE BAD NEWS INSIDE"! It would be interesting to study to see who turns the page immediately. We also challenge the BBC and ITV to start and end the news with positive, feel-good stories. Sandwich the scary stuff in the middle.

We would welcome your feedback on the following: Would you rather read: 'Jigsaw body man was knifed in back' on front front page, or 'My Olympic Dream' - a 'feel good' story of how an overweight young boy gave up his Xbox to start Ice Dance training for the 2014 Olympics?

It may take some getting used to, but everyone loves a 'feel-good' positive story with a happy ending. We predict that if a news-stand was packed with 'positive' headline news - people would be smiling in the street - instead of looking miserable!

So who is the bravest? Who would dare to try this out? Go on ...

Email us - we would love to hear your views on this.

GOOD BRITISH NEWS: Jack's Olympic Dream

Meet Jack Ford from West Sussex. Jack's dream is to go to the 2014 Winter Olympics in Sochi when he is 17 and represent Great Britain in Ice Skating.

Let's Rebrand Britain met Jack's mum, Judith, who works (like a trooper) in our local convenience store. Judith happened to mention that she gets up at 4.30am every morning. Naturally, my inquisitive mind started wondering, when I was enlightened with some fantastic news!! Judith rises this early to take her son, Jack, for his ice lessons (at Guildford) to help him achieve his dream of winning the Olympics. This is just the kind of news we want to publicise. This is my favourite quote of the day – by Judith: "All in all I am proud of my son he has come a long way from an overweight Xbox punching child to a mature young man who knows what he wants and has changed his life to get it." We want to see more quotes like this! Anyway, back to Jack ...

Jack says: "I love skating so much, it is my life. With a bit of help and a lot of hard work. I might be able to make it. Competition is fierce in this cut-throat sport. But I am willing to give it my best shot. I began skating just over a year ago. A friend of my grandmas gave my sisters the Disney Ice Princess on DVD. Good film but I wasn't that taken with it. They drove dad mad until he booked some lessons for them at The Streatham rink which dad had skated at when he was a boy. Not wanting to be left out I went with them. I loved it. It was so much fun. At the end of the six weeks we all passed our assesment. the girls went on to grade 2 and I was promoted to grade three. Six weeks later I was in grade 5, then came grade 6, then 8, 9 and 10". Jack then graduated into the Dance Class led by Diane Towler Green, "I loved the sensation and the way it made me feel. I passed Bronze, Silver and Gold in Diane's class in 12 weeks. Diane had told dad that she thought I was a very talented skater with natural ability. Ever since then Ice Dance has been my discipline of choice and it is in that discipline that I hope to make it all the way into the British squad and beyond to The Olympics. HELP ME TO ACHIEVE MY DREAM."

So if you are business and think you could help Jack achieve his Olympic Dream, then click here to see how you could help. And if Robin Cousins or Torvill and Dean happen to stumble across this, then take a peak at Jack strutting his funky stuff!

Little Britain

Hello again! In our search to find a corporate partner or celebrity to help us with Let's Rebrand Britain, we have been digging around deep! We have also been checking out Little Britain USA! Hilarious. Matt Lucas and David Walliams are genius. Vicky Pollard is my favourite – the common teenage delinquent, the sort you can see hanging around any number of off licences in Britain, trying to persuade people going inside to buy them 10 fags and a bottle of White Lightening. Let's Rebrand Britain wants to ensure that we only see these characters on TV and not for real. That is why we want Matt Lucas and David Walliams to help us. Can anyone help us contact their agent?

Straight off the HBO website:

Whether nicking stuff from the supermarket or swapping her baby for a Westlife CD, Vicky reacts to any accusation with indignant outrage, while filling you in on 'this fing wot you know nuffin about'.

VIDEO: Watch Vicky in trouble at school »

VIDEO: Matt and David on where Vicky came from »

LISTEN: Radio - Vicky and her doctor »

PICTURES: Get Vicky wallpaper »

What is your favourite Little Britain character? Contact us now!

Britishness

During the research of Let's Rebrand Britain, I have discovered many references to Britishness, especially during my Googling. Today I listened to Radio 4's programme called Britishness. Click here to listen to the show.

It was interesting to hear the view of the general public on Britishness. We have launched our own online survey, and we can't wait to see the results. During the Radio 4 show, Matthew d'Ancona explored the meaning of 'Britishness'.

Words used to describe Britain:

Stiff upper lip;
Pub;
Mortgage;
Fish & Chips;
Roast Beef on Sunday;
Shopping;
Eccentric;
Standards;
Monarchy;
Harrods.

The programme explored the British National Identity. Many people who were interviewed, considered themselves English, Scottish, Irish or Welsh. But not British.

Michael Gove MP contributed to the show, and commented that he thinks the subject of Britishness is just a political stunt to persuade people voting for Gordon Brown.

May we reassure you that Let's Rebrand Britain is for people passionate about places and people – not politics! Vicky, the founder of Let's Rebrand Britain, is in it because she is passionate about Britain, and wants to feel like a proud Brit, instead of feeling ashamed.

Please take part in our online survey at www.letsrebrandbritain.com.